Be Blonde Pure Diamond Lift Hl1 Ash

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Formulated to actively balance the lifting, tonalizing and treating actions


The new generation of color pigments in sync with the augmented concentration of oils and treating agents work together maintain the hair fibre hydrated, supple and with brilliant PURE DIAMOND SHINE.


DIAMOND-SHINE TECHNOLOGY represents the perfect balanced fusion between science and nature


the synergic action of the eco-certified Tri-active Complex (Active Shine, Inca Oil and HydraHair) helps protect the color from yellowing and guarantees maximum hair protection during the lifting process.


HL.0 Natural = reaches maximum lift and a translucent “pure blonde” effect – Ref. 3273
HL.1 Ash= for ash-blonde lift effects, neutralizes unwanted orange-yellow tones – Ref. 3274
HL.2 Irise’ = lifts and neutralizes intense yellow tones to reach beige-iris effects – Ref. 3270
HL.91 Pearl Ash = lifts and neutralizes light yellow tones to reach pearl blonde effects – Ref. 3271
HL.7 Beige = lifts and neutralizes unwanted warm tones to reach sandy-blonde effects – Ref. 3270