Be Blonde Pure Toner Platinum

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Toner Cream for naturally blonde, bleached or lightened hair. ACTION

– Progressive and balanced toning action
– Neutralizes unwanted warm underlying tones
– Delicate formula with eco-certified Inca Oil & Active Shine Complex
– Zero ammonia for excellent scalp comfort and total respect of hair structure
– Outstanding longer lasting brilliance


PURE WHITE ICE-COLD effect, ideal for neutralizing underlying soft yellow tones, perfect for cool blondes
PURE PLATINUM ASH-BLONDE effect, ideal for neutralizing underlying yellow-orange tones, perfect for steely blondes
PURE CARAMEL CARAMEL-BLONDE effect, perfect for enhancing warm tones
PURE POWDER PASTEL-BLONDE effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes

1 + 2: 30 gr of Pure Toner + 60 ml of Cream Co-Activator

The new pure toner must always be mixed with Cream co-activator 10 vol. (3%) in order to reach perfect synergy between the active ingredients and the cosmetic action.


White 60 ml | AECTS04196

Platinum 60 ml | AECTS04197

Caramel 60 ml | AECTS04198

Dusty Pink 60 ml | AECTS04201